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ARE UNIVERSITY LIBRARIES IN KERALA READY TO MARKET INFORMATION SERVICES AND PRODUCTS? AN INVESTIGATION
The marketing of information services will help to improve the image and to attract more users to the library and hence it is an important area of interest to university libraries. This study aims: 1) to understand the existing information services and products, 2) to study the marketing orientation...
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| Format: | Printed Book |
| Veröffentlicht: |
Information Studies
2013
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| Online Zugang: | http://10.26.1.76/ks/005951.pdf |