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FACTORS AFFECTING THE PURCHASING BEHAVIOUR OF CUSTOMERS TOWARDS MALE GROOMING PRODUCTS: A DESCRIPTIVE STUDY CONDUCTED AT ERNAKULAM, KERALA, INDIA

Grooming products are not exclusive to women. In fact, there are a huge variety of products designed especially for men for shaving, cleansing, moisturizing, treating skin problems etc. The men's grooming market in India is booming, with a growth rate of 25% every year. Industry experts attribu...

詳細記述

書誌詳細
第一著者: AJAI KRISHNAN G; LIGO KOSHY AND JOSE MATHEW
フォーマット: Printed Book
出版事項: International Journal of Multidisciplinary Research 2013
主題:
オンライン・アクセス:http://10.26.1.76/ks/005936.pdf

インターネット

http://10.26.1.76/ks/005936.pdf

MG University

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