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FACTORS AFFECTING THE PURCHASING BEHAVIOUR OF CUSTOMERS TOWARDS MALE GROOMING PRODUCTS: A DESCRIPTIVE STUDY CONDUCTED AT ERNAKULAM, KERALA, INDIA
Grooming products are not exclusive to women. In fact, there are a huge variety of products designed especially for men for shaving, cleansing, moisturizing, treating skin problems etc. The men's grooming market in India is booming, with a growth rate of 25% every year. Industry experts attribu...
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| Natura: | Printed Book |
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International Journal of Multidisciplinary Research
2013
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| Accesso online: | http://10.26.1.76/ks/005936.pdf |