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COSMETIC CONSUMPTION PATTERN AMONG MALE COLLEGE STUDENTS: A CLUSTER ANALYTIC SEGMENTATION APPROACH
Usage of cosmetics among young men is on the increase. Personal care product manufacturers are targeting their products, promotion and distribution increasingly to this growing market. It will be useful to segment this market and understand the behaviour of each segment with respect to consumer beha...
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| Formaat: | Journal Article |
| Gepubliceerd in: |
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
2014
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| Online toegang: | http://10.26.1.76/ks/005923.pdf |