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Ethical Issues in Advertising in India : A review on Customer Perspective

Advertising is considered as one of the most important methods of Marketing Communications. Every year all over the globe organizations spend billions of dollars as their advertising cost. Whenever a company manufactures a new product or launches a new service they go for advertising as part of reac...

Szczegółowa specyfikacja

Opis bibliograficzny
1. autor: Rajan J and Premkumar .G
Format: Journal Article
Wydane: REVIEW OF SOCIAL SCIENCES 2013
Hasła przedmiotowe:
Dostęp online:http://10.26.1.76/ks/005918.pdf

Internet

http://10.26.1.76/ks/005918.pdf

MG University

Szczegóły zapisu MG University