Učitavanje...

Ethical Issues in Advertising in India : A review on Customer Perspective

Advertising is considered as one of the most important methods of Marketing Communications. Every year all over the globe organizations spend billions of dollars as their advertising cost. Whenever a company manufactures a new product or launches a new service they go for advertising as part of reac...

Cijeli opis

Bibliografski detalji
Glavni autor: Rajan J and Premkumar .G
Format: Journal Article
Izdano: REVIEW OF SOCIAL SCIENCES 2013
Teme:
Online pristup:http://10.26.1.76/ks/005918.pdf