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Ethical Issues in Advertising in India : A review on Customer Perspective
Advertising is considered as one of the most important methods of Marketing Communications. Every year all over the globe organizations spend billions of dollars as their advertising cost. Whenever a company manufactures a new product or launches a new service they go for advertising as part of reac...
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| Format: | Journal Article |
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REVIEW OF SOCIAL SCIENCES
2013
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| Online adgang: | http://10.26.1.76/ks/005918.pdf |