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Ethical Issues in Advertising in India : A review on Customer Perspective

Advertising is considered as one of the most important methods of Marketing Communications. Every year all over the globe organizations spend billions of dollars as their advertising cost. Whenever a company manufactures a new product or launches a new service they go for advertising as part of reac...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Rajan J and Premkumar .G
التنسيق: Journal Article
منشور في: REVIEW OF SOCIAL SCIENCES 2013
الموضوعات:
الوصول للمادة أونلاين:http://10.26.1.76/ks/005918.pdf

الانترنت

http://10.26.1.76/ks/005918.pdf

MG University

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