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Social Media Marketing: A Paradigm Shift in Business
This paper is produced to find the internet users preferences for social media marketing. For this purpose, an empirical study using questionnaire having three segments (attract, engage and retain) were adopted and made required changes according to find the customer’s response. The result shows tha...
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| Formaat: | Journal Article |
| Gepubliceerd in: |
RESEARCH ESSENCE
2013
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| Online toegang: | http://10.26.1.76/ks/005916.pdf |