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Social Media Marketing: A Paradigm Shift in Business

This paper is produced to find the internet users preferences for social media marketing. For this purpose, an empirical study using questionnaire having three segments (attract, engage and retain) were adopted and made required changes according to find the customer’s response. The result shows tha...

Cur síos iomlán

Sonraí Bibleagrafaíochta
Príomhúdar: S. V. Jubilie
Formáid: Journal Article
Foilsithe: RESEARCH ESSENCE 2013
Ábhair:
Rochtain Ar Líne:http://10.26.1.76/ks/005916.pdf