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Social Media Marketing: A Paradigm Shift in Business

This paper is produced to find the internet users preferences for social media marketing. For this purpose, an empirical study using questionnaire having three segments (attract, engage and retain) were adopted and made required changes according to find the customer’s response. The result shows tha...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: S. V. Jubilie
التنسيق: Journal Article
منشور في: RESEARCH ESSENCE 2013
الموضوعات:
الوصول للمادة أونلاين:http://10.26.1.76/ks/005916.pdf

الانترنت

http://10.26.1.76/ks/005916.pdf

MG University

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