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Service Marketing Elements and Performance Indicators of the LIC: An Application of Canonical Correlation
The impact of marketing mix strategies, resources, activities and programmes on the performance parameters of LIC provides that market share of LIC is greatly affected by its physical evidence strategies and marketing resources and capabilities. At the same time the marketing resources and capabilit...
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| Formato: | Journal Article |
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Commerce Spectrum
2014
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| Acesso em linha: | http://10.26.1.76/ks/005900pdf |