Service Marketing Elements and Performance Indicators of the LIC: An Application of Canonical Correlation

The impact of marketing mix strategies, resources, activities and programmes on the performance parameters of LIC provides that market share of LIC is greatly affected by its physical evidence strategies and marketing resources and capabilities. At the same time the marketing resources and capabilit...

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Bibliografische gegevens
Hoofdauteur: P. N. Harikumar and M. P. Lakshmanan
Formaat: Journal Article
Gepubliceerd in: Commerce Spectrum 2014
Onderwerpen:
LIFE INSURANCE CORPORATION
Online toegang:http://10.26.1.76/ks/005900pdf
LEADER 01405nam a22001457a 4500
100 |a P. N. Harikumar and M. P. Lakshmanan   |9 35333 
245 |a Service Marketing Elements and Performance Indicators of the LIC: An Application of Canonical Correlation  
260 |b Commerce Spectrum  |c 2014 
300 |a p. 26-34  |b Volume 2 Number 2 December 2014 
520 |a The impact of marketing mix strategies, resources, activities and programmes on the performance parameters of LIC provides that market share of LIC is greatly affected by its physical evidence strategies and marketing resources and capabilities. At the same time the marketing resources and capabilities, promotional strategies, marketing consensus activities, marketing experience elements, physical evidence strategies, process and product strategies dictate the return on investment of LIC. Further it is found that the sales growth of LIC is influenced by marketing experience elements, people and distribution channel strategies, marketing consensus activities and physical evidence strategies. The cross functional integration activities, physical evidence strategies and promotional strategies reflect the customer retention level of LIC. 
650 |a LIFE INSURANCE CORPORATION   |9 35334 
856 |u http://10.26.1.76/ks/005900pdf 
942 |c JA 
999 |c 86948  |d 86948 
952 |0 0  |1 0  |4 0  |7 0  |9 79282  |a MGUL  |b MGUL  |d 2016-06-25  |l 0  |r 2016-06-25  |w 2016-06-25  |y JA 

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