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Customer Preference of the Green Features of Two-Wheelers and Three-Wheelers: An Application of Conjoint Analysis
This research paper examines the behaviour of the customers of two-wheelers and three wheelers towards the green features of such vehicles produced by automobile companies. Out of the different combinations of the features of Green vehicles, the customers prefer the combination of low pollution, les...
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| Định dạng: | Journal Article |
| Được phát hành: |
Commerce Spectrum
2015
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| Những chủ đề: | |
| Truy cập trực tuyến: | http://10.26.1.76/ks/005897.pdf |