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Customer Preference of the Green Features of Two-Wheelers and Three-Wheelers: An Application of Conjoint Analysis
This research paper examines the behaviour of the customers of two-wheelers and three wheelers towards the green features of such vehicles produced by automobile companies. Out of the different combinations of the features of Green vehicles, the customers prefer the combination of low pollution, les...
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| Format: | Journal Article |
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Commerce Spectrum
2015
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| Accès en ligne: | http://10.26.1.76/ks/005897.pdf |