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Customer Preference of the Green Features of Two-Wheelers and Three-Wheelers: An Application of Conjoint Analysis

This research paper examines the behaviour of the customers of two-wheelers and three wheelers towards the green features of such vehicles produced by automobile companies. Out of the different combinations of the features of Green vehicles, the customers prefer the combination of low pollution, les...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Dr. P. N. Harikumar Dr. K. S. Chandrasekar
Μορφή: Journal Article
Έκδοση: Commerce Spectrum 2015
Θέματα:
Διαθέσιμο Online:http://10.26.1.76/ks/005897.pdf

Διαδίκτυο

http://10.26.1.76/ks/005897.pdf

MG University

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