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Customer Preference of the Green Features of Two-Wheelers and Three-Wheelers: An Application of Conjoint Analysis

This research paper examines the behaviour of the customers of two-wheelers and three wheelers towards the green features of such vehicles produced by automobile companies. Out of the different combinations of the features of Green vehicles, the customers prefer the combination of low pollution, les...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awdur: Dr. P. N. Harikumar Dr. K. S. Chandrasekar
Fformat: Journal Article
Cyhoeddwyd: Commerce Spectrum 2015
Pynciau:
Mynediad Ar-lein:http://10.26.1.76/ks/005897.pdf

Rhyngrwyd

http://10.26.1.76/ks/005897.pdf

MG University

Manylion daliadau o MG University