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Customer Preference of the Green Features of Two-Wheelers and Three-Wheelers: An Application of Conjoint Analysis

This research paper examines the behaviour of the customers of two-wheelers and three wheelers towards the green features of such vehicles produced by automobile companies. Out of the different combinations of the features of Green vehicles, the customers prefer the combination of low pollution, les...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Dr. P. N. Harikumar Dr. K. S. Chandrasekar
التنسيق: Journal Article
منشور في: Commerce Spectrum 2015
الموضوعات:
الوصول للمادة أونلاين:http://10.26.1.76/ks/005897.pdf

الانترنت

http://10.26.1.76/ks/005897.pdf

MG University

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