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Customer Preference of the Green Features of Two-Wheelers and Three-Wheelers: An Application of Conjoint Analysis
This research paper examines the behaviour of the customers of two-wheelers and three wheelers towards the green features of such vehicles produced by automobile companies. Out of the different combinations of the features of Green vehicles, the customers prefer the combination of low pollution, les...
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| Formato: | Journal Article |
| Publicado: |
Commerce Spectrum
2015
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| Materias: | |
| Acceso en línea: | http://10.26.1.76/ks/005897.pdf |
| LEADER | 01367nam a22001457a 4500 | ||
|---|---|---|---|
| 100 | |a Dr. P. N. Harikumar Dr. K. S. Chandrasekar |9 35254 | ||
| 245 | |a Customer Preference of the Green Features of Two-Wheelers and Three-Wheelers: An Application of Conjoint Analysis | ||
| 260 | |b Commerce Spectrum |c 2015 | ||
| 300 | |a p.20-26 |b June 2015 | ||
| 520 | |a This research paper examines the behaviour of the customers of two-wheelers and three wheelers towards the green features of such vehicles produced by automobile companies. Out of the different combinations of the features of Green vehicles, the customers prefer the combination of low pollution, less noise, less energy, medium power, low fuel consumption, and low wastage and high level of safety, high level of reducing emissions and effluents, and high level of Green technology in designing and developing the vehicle. But, considering the different levels of the preferences about the features it is found that customers of two-wheelers and three-wheelers prefer highly the Green power of the vehicle as the beta co-efficient of conjoint analysis is very high and statistically significant also in that case. | ||
| 650 | |a ENVIRONMENT FRIENDLY VEHICLES |9 35255 | ||
| 856 | |u http://10.26.1.76/ks/005897.pdf | ||
| 942 | |c JA | ||
| 999 | |c 86920 |d 86920 | ||
| 952 | |0 0 |1 0 |4 0 |7 0 |9 79256 |a MGUL |b MGUL |d 2016-06-25 |l 0 |r 2016-06-25 |w 2016-06-25 |y JA | ||