THE IMPACT OF SUSTOMER LOYALTY AND CUSTOMER RELATIONSHIPS MARKETING STRATEGIES TOWARDS ICICI PRUDENTIAL LIFE INSURANCE: AN EMPIRICAL STUDY WITH REFERENCE TO CHENNAI, TAMIL NADU

Míreanna Comhchosúla

• A study on Portfolio Management Services of ICICI Prudential
  le: Rajan, Justin
  Foilsithe: (2010)
• A study on customer satisfaction of ICICI prudential life insurance with reference to JRG Insurance Broking (P) Limited.
  le: Shajimon, C.
  Foilsithe: (2008)
• Products and Service of ICICI prudential and LIC of India , A computer analysis.
  le: Aswin, P.A
  Foilsithe: (2005)
• Perception of Investors on Ulip and Mutual Funds: A Case Study of ICICI Prudential
  le: Prasannan, Pranab
  Foilsithe: (2010)
• A comparative study on the level of satisfaction of the customers from the products and services offered by LIC and ICICI Prudential
  le: Varna, T. M
  Foilsithe: (2010)