THE IMPACT OF SUSTOMER LOYALTY AND CUSTOMER RELATIONSHIPS MARKETING STRATEGIES TOWARDS ICICI PRUDENTIAL LIFE INSURANCE: AN EMPIRICAL STUDY WITH REFERENCE TO CHENNAI, TAMIL NADU

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• Products and Service of ICICI prudential and LIC of India , A computer analysis.
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• Perception of Investors on Ulip and Mutual Funds: A Case Study of ICICI Prudential
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• A comparative study on the level of satisfaction of the customers from the products and services offered by LIC and ICICI Prudential
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