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THE IMPACT OF SUSTOMER LOYALTY AND CUSTOMER RELATIONSHIPS MARKETING STRATEGIES TOWARDS ICICI PRUDENTIAL LIFE INSURANCE: AN EMPIRICAL STUDY WITH REFERENCE TO CHENNAI, TAMIL NADU

Bibliographic Details
Main Author: B. SENTIL KUMAR AND A. RAMACHANDRAN
Format: Journal Article
Published: SAJOSPS 2010
Description
Physical Description:p.67-70 January-June, 2010