APA Edition Citation

Tsiptsis, K., & Chorianopoulos, A. (2009). Data mining techniques in CRM: Inside custom segmentation. Wiley.

Chicago Edition Citation

Tsiptsis, Konstantinos, and Antonios Chorianopoulos. Data Mining Techniques in CRM: Inside Custom Segmentation. Chichester, West Sussex, U.K.: Wiley, 2009.

MLA Edition Citation

Tsiptsis, Konstantinos, and Antonios Chorianopoulos. Data Mining Techniques in CRM: Inside Custom Segmentation. Wiley, 2009.