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Data mining techniques :
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Printed Book |
| Publié: |
New Delhi. :
Wiley India Pub.,
c2006.
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| Édition: | 2nd ed. |
| Sujets: | |
| Accès en ligne: | http://www.loc.gov/catdir/bios/wiley047/2003026693.html http://www.loc.gov/catdir/toc/ecip0412/2003026693.html http://www.loc.gov/catdir/description/wiley041/2003026693.html |
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| 020 | |a 0471470643 (paper/website) | ||
| 082 | 0 | 0 | |a 005.741 |b P6 |
| 100 | 1 | |a Berry, Michael J. A. | |
| 245 | 1 | 0 | |a Data mining techniques : |
| 250 | |a 2nd ed. | ||
| 260 | |a New Delhi. : |b Wiley India Pub., |c c2006. | ||
| 300 | |a xxv, 643 p. : |b ill. ; | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work. | |
| 650 | 0 | |a Data mining. | |
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Business | |
| 700 | 1 | |a Linoff, Gordon. | |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/bios/wiley047/2003026693.html |
| 856 | 4 | 1 | |u http://www.loc.gov/catdir/toc/ecip0412/2003026693.html |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/description/wiley041/2003026693.html |
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