Chargement en cours...
LEADER 01648cam a22002534a 4500
020 |a 0471470643 (paper/website) 
082 0 0 |a 005.741  |b P6 
100 1 |a Berry, Michael J. A. 
245 1 0 |a Data mining techniques : 
250 |a 2nd ed. 
260 |a New Delhi. :  |b Wiley India Pub.,  |c c2006. 
300 |a xxv, 643 p. :  |b ill. ; 
500 |a Includes index. 
505 0 |a Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work. 
650 0 |a Data mining. 
650 0 |a Marketing 
650 0 |a Business 
700 1 |a Linoff, Gordon. 
856 4 2 |u http://www.loc.gov/catdir/bios/wiley047/2003026693.html 
856 4 1 |u http://www.loc.gov/catdir/toc/ecip0412/2003026693.html 
856 4 2 |u http://www.loc.gov/catdir/description/wiley041/2003026693.html 
942 |c BK 
999 |c 85205  |d 85205 
952 |0 0  |1 0  |4 0  |6 005_741000000000000_P6  |7 0  |9 77549  |a SOCS  |b SOCS  |d 2015-07-07  |e DC Books  |g 379.00  |l 0  |o 005.741 P6  |p SOCS3199  |r 2015-07-07  |w 2015-07-07  |y BK