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Mastering data mining : the art and science of customer relationship management

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Bibliographic Details
Main Author:	Berry, Michael J. A.
Other Authors:	Linoff, Gordon
Format:	Printed Book
Published:	New York : Wiley Computer Pub., c2000.
Edition:	1st ED.
Subjects:	Marketing Data mining. Business enterprises
Online Access:	http://www.loc.gov/catdir/bios/wiley044/00265296.html http://www.loc.gov/catdir/description/wiley037/00265296.html http://www.loc.gov/catdir/toc/onix03/00265296.html

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