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Mastering data mining : the art and science of customer relationship management
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Printed Book |
| Published: |
New York :
Wiley Computer Pub.,
c2000.
|
| Edition: | 1st ED. |
| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/bios/wiley044/00265296.html http://www.loc.gov/catdir/description/wiley037/00265296.html http://www.loc.gov/catdir/toc/onix03/00265296.html |
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|---|---|---|---|
| 020 | |a 0471331236 (alk. paper) | ||
| 082 | 0 | 0 | |a 005.741 |b P0 |
| 100 | 1 | |a Berry, Michael J. A. | |
| 245 | 1 | 0 | |a Mastering data mining : the art and science of customer relationship management |
| 250 | |a 1st ED. | ||
| 260 | |a New York : |b Wiley Computer Pub., |c c2000. | ||
| 300 | |a xviii, 494 p. : |b ill. ; | ||
| 500 | |a Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997. | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Data mining. | |
| 650 | 0 | |a Business enterprises | |
| 700 | 1 | |a Linoff, Gordon. | |
| 700 | 1 | |a Berry, Michael J. A. | |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/bios/wiley044/00265296.html |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/description/wiley037/00265296.html |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/onix03/00265296.html | |
| 942 | |c BK | ||
| 999 | |c 85194 |d 85194 | ||
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