Mastering data mining : the art and science of customer relationship management

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Dades bibliogràfiques
Autor principal: Berry, Michael J. A.
Altres autors: Linoff, Gordon
Format: Printed Book
Publicat: New York : Wiley Computer Pub., c2000.
Edició:1st ED.
Matèries:
Marketing
Data mining.
Business enterprises
Accés en línia:http://www.loc.gov/catdir/bios/wiley044/00265296.html
http://www.loc.gov/catdir/description/wiley037/00265296.html
http://www.loc.gov/catdir/toc/onix03/00265296.html
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