Mastering data mining : the art and science of customer relationship management

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Bibliographic Details
Main Author: Berry, Michael J. A.
Other Authors: Linoff, Gordon
Format: Printed Book
Published: New York : Wiley Computer Pub., c2000.
Edition:1st ED.
Subjects:
Marketing
Data mining.
Business enterprises
Online Access:http://www.loc.gov/catdir/bios/wiley044/00265296.html
http://www.loc.gov/catdir/description/wiley037/00265296.html
http://www.loc.gov/catdir/toc/onix03/00265296.html
Description
Item Description:Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
Physical Description:xviii, 494 p. : ill. ;
ISBN:0471331236 (alk. paper)

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