APA Edition Citation

Berry, M. J. A., & Linoff, G. (2000). Mastering data mining: The art and science of customer relationship management (1st ED.). Wiley Computer Pub..

Chicago Edition Citation

Berry, Michael J. A., and Gordon Linoff. Mastering Data Mining: The Art and Science of Customer Relationship Management. 1st ED. New York: Wiley Computer Pub., 2000.

MLA Edition Citation

Berry, Michael J. A., and Gordon Linoff. Mastering Data Mining: The Art and Science of Customer Relationship Management. 1st ED. Wiley Computer Pub., 2000.