Consumer behaviour: a European perspective/

Bibliographic Details
Other Authors: Bamossy, Gary J., Askegaard, Søren, Solomon, Michael, Hogg, Margaret K.
Format: Printed Book
Published: Harlow: Pearson Education Limited, 2014.
Edition:5th ed.
Subjects:
Consumer behavior-Europe.
Table of Contents:
  • Preface
  • Guided tour
  • About the authors
  • Acknowledgements
  • Publisher's acknowledgements
  • Part a consumers in the marketplace
  • An introduction to consumer behaviour
  • A consumer society
  • Shopping, buying and evaluating
  • Part b how consumers see the world and themselves
  • Perception
  • The self
  • Motivation, values and lifestyle
  • Consumers as decision-makers
  • Learning and memory
  • Attitudes
  • Individual decision-making
  • European consumers and their social groups
  • Groups and social media
  • European family structures, household decision-making and age cohorts
  • Income and social class
  • Part e culture and european lifestyles
  • Culture and consumer behaviour
  • Cultural change processes
  • New times, new consumers
  • Glossary
  • Indexes.

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