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|c 81394
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|a 9780273772729
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| 082 |
0 |
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|a 658.834 209 4
|b Q4
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| 245 |
1 |
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|a Consumer behaviour:
|b a European perspective/
|c Michael Solomon...[et al.].
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| 250 |
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|a 5th ed.
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| 260 |
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|a Harlow:
|b Pearson Education Limited,
|c 2014.
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| 300 |
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|a xxviii, 672p.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Preface -- Guided tour -- About the authors -- Acknowledgements -- Publisher's acknowledgements -- Part a consumers in the marketplace -- An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Part b how consumers see the world and themselves -- Perception -- The self -- Motivation, values and lifestyle -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Individual decision-making -- European consumers and their social groups -- Groups and social media -- European family structures, household decision-making and age cohorts -- Income and social class -- Part e culture and european lifestyles -- Culture and consumer behaviour -- Cultural change processes -- New times, new consumers -- Glossary -- Indexes.
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| 650 |
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|a Consumer behavior-Europe.
|9 45132
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| 700 |
1 |
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|a Bamossy, Gary J.
|9 45133
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| 700 |
1 |
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|a Askegaard, Søren.
|9 45134
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| 700 |
1 |
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|a Solomon, Michael.
|9 45135
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| 700 |
1 |
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|a Hogg, Margaret K.
|9 45136
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| 942 |
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|c BK
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| 952 |
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|0 0
|1 0
|4 0
|6 658_834000000000000_209_4_Q4
|7 0
|9 73434
|a MGUL
|b MGUL
|c GEN
|d 2016-02-24
|e Calicut Book Distributors Bill No 009985 dated 01.02.2016
|g 5544.77
|l 1
|m 1
|o 658.834 209 4 Q4
|p 54079
|r 2019-09-22
|s 2019-07-09
|y BK
|