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The business of events management/

Xehetasun bibliografikoak
Beste egile batzuk: Beech, John, Ed, Kaiser, Sebastian, Ed, Kaspar, Robert, Ed
Formatua: Printed Book
Argitaratua: Harlow: Pearson Education Limited, 2014.
Gaiak:
LEADER 02057cam a22002058i 4500
999 |c 81392  |d 81392 
020 |a 9780273758624 
082 0 0 |a 394.2  |b Q41 
245 0 4 |a The business of events management/  |c ed by John Beech, Sebastian Kaiser and Robert Kaspar. 
260 |a Harlow:  |b Pearson Education Limited,  |c 2014. 
300 |a xxii, 393 p.  
500 |a Includes index. 
505 0 |a Event management : an introduction / John Beech -- The dimensions of event management / Robert Kaspar -- Theories and models in event management / Sebastian Kaiser -- The business of sports and cultural events / Gernot Wolfram and Sebastian Kaiser -- The business of corporate events / Rob Davidson -- Managing people and the role of volunteers / Terri Byers and Samantha Gorse -- Marketing and destination branding / Martina Lettner and Rick Burton -- Financing events / Martin Schnitzer -- Event planning and strategy / Scott McRoberts, with Chris Charlebois and Clay Melnike -- Sustainable event management / Cheryl Mallen and Chris Chard -- Events, the law and risk management / Dominik Kocholl -- Event operations and project management / Martin Egger and Helmut Lux -- Events and new media technologies / Lukas Rossler -- The event life cycle / Robert Kaspar -- The role of sports and event venues / Louise Bielzer -- Economic impact evaluation of events / Norbert Schutte -- Events management and the hospitality industry / Stefan Walzel -- Creating and designing events / Hilary S. Carty -- Events in public spaces / Gernot Wolfram and Claire Burnill -- Events as sponsorship investment / Ariane Bagusat -- Trends in event management / Andreas Reiter. 
650 0 |a Special events-Planning.  |9 13762 
650 0 |a Special events-Management.  |9 24005 
700 1 |a Beech, John, Ed.  |9 44542 
700 1 |a Kaiser, Sebastian, Ed.  |9 45451 
700 1 |a Kaspar, Robert, Ed.  |9 45452 
942 |c BK 
952 |0 0  |1 0  |4 0  |5 0  |6 394_200000000000000_Q41  |7 0  |9 73432  |a MGUL  |b MGUL  |c GEN  |d 2016-02-24  |e Calicut Book Distributors Bill No 009985 dated 01.02.2016  |g 4607.79  |l 0  |o 394.2 Q41  |p 54078  |r 2016-04-11  |y BK