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|a 9780273758624
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|a 394.2
|b Q41
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| 245 |
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|a The business of events management/
|c ed by John Beech, Sebastian Kaiser and Robert Kaspar.
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| 260 |
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|a Harlow:
|b Pearson Education Limited,
|c 2014.
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| 300 |
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|a xxii, 393 p.
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| 500 |
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|a Includes index.
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| 505 |
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|a Event management : an introduction / John Beech -- The dimensions of event management / Robert Kaspar -- Theories and models in event management / Sebastian Kaiser -- The business of sports and cultural events / Gernot Wolfram and Sebastian Kaiser -- The business of corporate events / Rob Davidson -- Managing people and the role of volunteers / Terri Byers and Samantha Gorse -- Marketing and destination branding / Martina Lettner and Rick Burton -- Financing events / Martin Schnitzer -- Event planning and strategy / Scott McRoberts, with Chris Charlebois and Clay Melnike -- Sustainable event management / Cheryl Mallen and Chris Chard -- Events, the law and risk management / Dominik Kocholl -- Event operations and project management / Martin Egger and Helmut Lux -- Events and new media technologies / Lukas Rossler -- The event life cycle / Robert Kaspar -- The role of sports and event venues / Louise Bielzer -- Economic impact evaluation of events / Norbert Schutte -- Events management and the hospitality industry / Stefan Walzel -- Creating and designing events / Hilary S. Carty -- Events in public spaces / Gernot Wolfram and Claire Burnill -- Events as sponsorship investment / Ariane Bagusat -- Trends in event management / Andreas Reiter.
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| 650 |
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|a Special events-Planning.
|9 13762
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| 650 |
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|a Special events-Management.
|9 24005
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| 700 |
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|a Beech, John, Ed.
|9 44542
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|a Kaiser, Sebastian, Ed.
|9 45451
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|a Kaspar, Robert, Ed.
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|a MGUL
|b MGUL
|c GEN
|d 2016-02-24
|e Calicut Book Distributors Bill No 009985 dated 01.02.2016
|g 4607.79
|l 0
|o 394.2 Q41
|p 54078
|r 2016-04-11
|y BK
|