|
|
|
|
| LEADER |
02444cam a22001937a 4500 |
| 999 |
|
|
|c 81365
|d 81365
|
| 020 |
|
|
|a 9780273688266 (pbk.)
|
| 082 |
|
|
|a 796.069 8
|b P7
|
| 245 |
0 |
4 |
|a The marketing of sport/
|c ed by John Beech and Simon Chadwick.
|
| 260 |
|
|
|a Harlow:
|b Prentice Hall,
|c 2007.
|
| 300 |
|
|
|a xxxv, 555 p. :
|b ill. ;
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 504 |
|
|
|a Includes Web resources.
|
| 505 |
0 |
|
|a Introduction : the marketing of sport / Simon Chadwick and John Beech -- Marketing in for-profit and not-for-profit sport organisations / Paul Turner -- Alternative paradigms and sport marketing / Susan Bridgewater -- Understanding the sport marketing environment / Paul Kitchin -- Sport and consumer buying behaviour / Linda Trenberth and Ron Garland -- Sport organisation buying behaviour / Ann Bourke -- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and marketing information systems / Linda Trenberth and Ron Garland -- Managing sport products and services / David Harness and Tina Harness -- Developing and extending sports brands / Artemisia Apostolopoulou and James M. Gladden -- The sport integrated marketing communications mix / Maria Hopwood -- Direct, database and online marketing in sport / Paul Turner -- Sponsorship, endorsements, and naming rights / Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports pricing strategies / Rudi Meir and Dave Arthur -- Distribution channels and sports logistics / Leigh Sparks -- Sports goods retailing / Leigh Sparks -- Strategic sport marketing / Dave Arthur -- Achieving competitive advantage and leading strategic change in sport organisations / Ann Bourke -- International sports marketing and globalisation / Susan Bridgewater -- Organisation, implementation, management and control of marketing in sport / Dave Arthur -- Managing service quality and innovation in sport / Gary Tribou and Michel Desbordes -- The future of sport marketing / Simon Chadwick -- The marketing of sport : a practitioner perspective / Nick Wake.
|
| 650 |
|
0 |
|a Sports-Marketing.
|9 44409
|
| 700 |
1 |
|
|a Beech, John, Ed.
|9 44542
|
| 700 |
1 |
|
|a Chadwick, Simon, Ed.
|9 41118
|
| 942 |
|
|
|c BK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|5 0
|6 796_069000000000000_8_P7
|7 0
|9 73405
|a MGUL
|b MGUL
|c GEN
|d 2016-02-24
|e Calicut Book Distributors Bill No 009985 dated 01.02.2016
|g 5955.57
|l 0
|o 796.069 8 P7
|p 54059
|r 2016-04-11
|y BK
|