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|a Hollensen, Svend.
|9 44030
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| 245 |
1 |
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|a Global marketing:
|b a decision-oriented approach/
|c Svend Hollensen.
|
| 250 |
|
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|a 6th ed.
|
| 260 |
|
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|a Edinburgh:
|b Pearson Education Limited,
|c 2014.
|
| 300 |
|
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|a xv, 792 p.
|
| 504 |
|
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|a Includes index.
|
| 505 |
0 |
|
|a Global marketing in the firm -- Initiation of internationalization -- Internationalization theories -- Development of the firm's international competitiveness -- Global marketing research -- The political and economic environment -- The sociocultural environment -- The international market selection process -- Some approaches to the choice of entry mode -- Export modes -- Intermediate entry modes -- Hierarchical modes -- International sourcing decisions and the role of the subsupplier -- Product decisions -- Pricing decisions and terms of doing business -- Distribution decisions -- Communication decisions (promotion strategies) -- Cross-cultural sales negotiations -- Organization and control of the global marketing programme.
|
| 650 |
|
0 |
|a Export marketing.
|9 44226
|
| 650 |
|
0 |
|a Export marketing-Case studies.
|9 44031
|
| 942 |
|
|
|c BK
|
| 952 |
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|6 658_840000000000000_Q41
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|9 73402
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|b MGUL
|c GEN
|d 2016-02-24
|e Calicut Book Distributors Bill No 009985 dated 01.02.2016
|g 5245.89
|l 0
|o 658.84 Q41
|p 54056
|r 2016-04-11
|y BK
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