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Global marketing: a decision-oriented approach/
| Main Author: | |
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| Format: | Printed Book |
| Published: |
Edinburgh:
Pearson Education Limited,
2014.
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| Edition: | 6th ed. |
| Subjects: |
| Physical Description: | xv, 792 p. |
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| Bibliography: | Includes index. |
| ISBN: | 9780273773160 |