Hollensen, S. (2014). Global marketing: A decision-oriented approach (6th ed.). Pearson Education Limited.
Chicago Edition CitationHollensen, Svend. Global Marketing: A Decision-oriented Approach. 6th ed. Edinburgh: Pearson Education Limited, 2014.
MLA Edition CitationHollensen, Svend. Global Marketing: A Decision-oriented Approach. 6th ed. Pearson Education Limited, 2014.
Warning: These citations may not always be 100% accurate.