Peelen, E., & Beltman, R. (2013). Customer relationship management (2nd ed.). Pearson Education Limited.
Chicago Edition CitationPeelen, Ed, and Rob Beltman. Customer Relationship Management. 2nd ed. Harlow: Pearson Education Limited, 2013.
MLA Edition CitationPeelen, Ed, and Rob Beltman. Customer Relationship Management. 2nd ed. Pearson Education Limited, 2013.
Warning: These citations may not always be 100% accurate.