Tourists’ Perception on Service Quality of a Resort in Tourism Area, Wayanad in Kerala A Case Study of Banasura Island Retreat

Kerala is the southern state of India which providing more importance to tourism industry. The investigator intended to explore the area of tourism and the service quality in this sector. The main objective of this paper is to investigate tourists’ perceptions of services delivered by resort operato...

Full description

Bibliographic Details
Main Author: Rathi K. N
Format: Printed Book
Published: IRACST- International Journal of Research in Management & Technology (IJRMT) 2014
Subjects:
SERVQUAL
Online Access:http://10.26.1.76/ks/005770.pdf
LEADER 01393nam a22001457a 4500
100 |a Rathi K. N  |9 30405 
245 |a Tourists’ Perception on Service Quality of a Resort in Tourism Area, Wayanad in Kerala A Case Study of Banasura Island Retreat 
260 |b IRACST- International Journal of Research in Management & Technology (IJRMT)   |c 2014 
300 |b Vol. 4, No.5, October 2014 
520 |a Kerala is the southern state of India which providing more importance to tourism industry. The investigator intended to explore the area of tourism and the service quality in this sector. The main objective of this paper is to investigate tourists’ perceptions of services delivered by resort operators in Wayanad district, Kerala, India. The investigator used both qualitative and quantitative data for the study. A well structured questionnaire was prepared to analyse the response from different tourists stayed at Banasura Island Retreat, a resort at Wayanad. A face-to-face survey was conducted with thirty tourists who had stayed for at least one night at the resort. The result of the study that the tourists are perceived the service quality as good but it is below their expectation before the visit. 
650 |a SERVQUAL  |9 30406 
856 |u http://10.26.1.76/ks/005770.pdf 
942 |c KS 
999 |c 81336  |d 81336 
952 |0 0  |1 0  |4 0  |7 0  |9 73375  |a MGUL  |b MGUL  |d 2016-04-07  |l 0  |r 2016-04-07  |w 2016-04-07  |y KS 

Similar Items