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Tourists’ Perception on Service Quality of a Resort in Tourism Area, Wayanad in Kerala A Case Study of Banasura Island Retreat
Kerala is the southern state of India which providing more importance to tourism industry. The investigator intended to explore the area of tourism and the service quality in this sector. The main objective of this paper is to investigate tourists’ perceptions of services delivered by resort operato...
| 第一著者: | |
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| フォーマット: | Printed Book |
| 出版事項: |
IRACST- International Journal of Research in Management & Technology (IJRMT)
2014
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| 主題: | |
| オンライン･アクセス: | http://10.26.1.76/ks/005770.pdf |
| 要約: | Kerala is the southern state of India
which providing more importance to tourism
industry. The investigator intended to explore
the area of tourism and the service quality in
this sector. The main objective of this paper is to
investigate tourists’ perceptions of services
delivered by resort operators in Wayanad
district, Kerala, India. The investigator used
both qualitative and quantitative data for the
study. A well structured questionnaire was
prepared to analyse the response from different
tourists stayed at Banasura Island Retreat, a
resort at Wayanad. A face-to-face survey was
conducted with thirty tourists who had stayed
for at least one night at the resort. The result of
the study that the tourists are perceived the
service quality as good but it is below their
expectation before the visit. |
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| 物理的記述: | Vol. 4, No.5, October 2014 |