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A STUDY ON POPULARITY OF MOBILE BANKING SERVICES AMONG CUSTOMERS IN MALAPPURAM DISTRICT
Mobile Banking refers to provision of banking and financial services with the help of mobile telecommunication devices. With the advent of technology and increasing use of smart phone and tablet based devices, the use of Mobile Banking functionality would enable customer to connect across entire lif...
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| Formato: | Printed Book |
| Publicado em: |
Sai Om Journal of Commerce & Management
2014
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| Assuntos: | |
| Acesso em linha: | http://10.26.1.76/ks/005695.pdf |
| LEADER | 01692nam a22001457a 4500 | ||
|---|---|---|---|
| 100 | |a Nissar P. |9 29907 | ||
| 245 | |a A STUDY ON POPULARITY OF MOBILE BANKING SERVICES AMONG CUSTOMERS IN MALAPPURAM DISTRICT | ||
| 260 | |b Sai Om Journal of Commerce & Management |c 2014 | ||
| 300 | |b Volume 1, Issue 10 (October, 2014) | ||
| 520 | |a Mobile Banking refers to provision of banking and financial services with the help of mobile telecommunication devices. With the advent of technology and increasing use of smart phone and tablet based devices, the use of Mobile Banking functionality would enable customer to connect across entire life cycle much comprehensively than before. The earlier important studies reveal that the customers using mobile banking services are comparatively low. So there is a need to analyse various factors effecting m-banking services and why people are not ready to accept the new version of banking. This study analyses about the awareness and acceptance level of M- banking services among the individual customers of different banks of Malappuram district. It also tries to understand the reason for not using mobile-banking services. Study was mainly based on primary data collected from individual customers in Malappuram district. The study reveals that majority of the customers are aware about various M- banking services like balance enquiry, Mobile Top-Up, M-shopping, fund transfer etc. but only 18% customers of bank are using M- banking facilities. | ||
| 650 | |a M-BANKING; |a E-BANKING; |a ONLINE BANKING |9 29908 | ||
| 856 | |u http://10.26.1.76/ks/005695.pdf | ||
| 942 | |c KS | ||
| 999 | |c 81193 |d 81193 | ||
| 952 | |0 0 |1 0 |4 0 |7 0 |9 73219 |a MGUL |b MGUL |d 2016-04-01 |l 0 |r 2016-04-01 |w 2016-04-01 |y KS | ||