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A STUDY ON COSMETICS CONSUMPTION AMONG TEENAGE BOYS IN WAYANAD DISTRICT OF KERALA STATE

The study was conducted to investigate the consumption behavior and attitudes towards cosmetics among teenage boys in wayanad district of Kerala state. The research first sought to explore how different variables influence male consumers’ cosmetics purchasing decisions. The secondary research aim wa...

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Dades bibliogràfiques
Autor principal:	Abdul Rafeeque
Format:	Printed Book
Publicat:	Abhinav National Monthly Refereed Journal of Research in Commerce & Management 2015
Matèries:	CONSUMER BEHAVIOUR; > SELF-CONCEPT
Accés en línia:	http://10.26.1.76/ks/005682.pdf

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