A Study on Consumer Behavior towards Fmcg Products among the Rural- Suburban Hhs of Ernakulam

The rural consumers are known to earn low income, have low level of literacy, low level of brand awareness, asymmetric information, inadequate communication and transportation facilities. The Rural markets and sub-urban markets are now expanding in Kerala with ever greater penetration index, as the...

Szczegółowa specyfikacja

Opis bibliograficzny
1. autor: Kumar NA and Joseph J
Format: Printed Book
Wydane: J Glob Econ 2014
Hasła przedmiotowe:
FMCG; > FAST MOVING CONSUMER GOODS; > RURAL CONSUMER; > SOCIOECONOMIC DEMOGRAPHIC; > ATTITUDE
Dostęp online:http://10.26.1.76/ks/0055681.pdf

Internet

http://10.26.1.76/ks/0055681.pdf

MG University

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