A Study on Consumer Behavior towards Fmcg Products among the Rural- Suburban Hhs of Ernakulam

The rural consumers are known to earn low income, have low level of literacy, low level of brand awareness, asymmetric information, inadequate communication and transportation facilities. The Rural markets and sub-urban markets are now expanding in Kerala with ever greater penetration index, as the...

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Bibliografische gegevens
Hoofdauteur: Kumar NA and Joseph J
Formaat: Printed Book
Gepubliceerd in: J Glob Econ 2014
Onderwerpen:
FMCG; > FAST MOVING CONSUMER GOODS; > RURAL CONSUMER; > SOCIOECONOMIC DEMOGRAPHIC; > ATTITUDE
Online toegang:http://10.26.1.76/ks/0055681.pdf

Internet

http://10.26.1.76/ks/0055681.pdf

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