A Study on Consumer Behavior towards Fmcg Products among the Rural- Suburban Hhs of Ernakulam

The rural consumers are known to earn low income, have low level of literacy, low level of brand awareness, asymmetric information, inadequate communication and transportation facilities. The Rural markets and sub-urban markets are now expanding in Kerala with ever greater penetration index, as the...

תיאור מלא

מידע ביבליוגרפי
מחבר ראשי: Kumar NA and Joseph J
פורמט: Printed Book
יצא לאור: J Glob Econ 2014
נושאים:
FMCG; > FAST MOVING CONSUMER GOODS; > RURAL CONSUMER; > SOCIOECONOMIC DEMOGRAPHIC; > ATTITUDE
גישה מקוונת:http://10.26.1.76/ks/0055681.pdf

אינטרנט

http://10.26.1.76/ks/0055681.pdf

MG University

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