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A Study on Consumer Behavior towards Fmcg Products among the Rural- Suburban Hhs of Ernakulam
The rural consumers are known to earn low income, have low level of literacy, low level of brand awareness, asymmetric information, inadequate communication and transportation facilities. The Rural markets and sub-urban markets are now expanding in Kerala with ever greater penetration index, as the...
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| Formato: | Printed Book |
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J Glob Econ
2014
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| Acceso en liña: | http://10.26.1.76/ks/0055681.pdf |