A Study on Consumer Behavior towards Fmcg Products among the Rural- Suburban Hhs of Ernakulam

The rural consumers are known to earn low income, have low level of literacy, low level of brand awareness, asymmetric information, inadequate communication and transportation facilities. The Rural markets and sub-urban markets are now expanding in Kerala with ever greater penetration index, as the...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Kumar NA and Joseph J
التنسيق: Printed Book
منشور في: J Glob Econ 2014
الموضوعات:
FMCG; > FAST MOVING CONSUMER GOODS; > RURAL CONSUMER; > SOCIOECONOMIC DEMOGRAPHIC; > ATTITUDE
الوصول للمادة أونلاين:http://10.26.1.76/ks/0055681.pdf

الانترنت

http://10.26.1.76/ks/0055681.pdf

MG University

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