A Study on Consumer Behavior towards Fmcg Products among the Rural- Suburban Hhs of Ernakulam

The rural consumers are known to earn low income, have low level of literacy, low level of brand awareness, asymmetric information, inadequate communication and transportation facilities. The Rural markets and sub-urban markets are now expanding in Kerala with ever greater penetration index, as the...

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Dades bibliogràfiques
Autor principal: Kumar NA and Joseph J
Format: Printed Book
Publicat: J Glob Econ 2014
Matèries:
FMCG; > FAST MOVING CONSUMER GOODS; > RURAL CONSUMER; > SOCIOECONOMIC DEMOGRAPHIC; > ATTITUDE
Accés en línia:http://10.26.1.76/ks/0055681.pdf

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