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RESPONSIBLE AND PARTICIPATORY TOURISM MODEL: A CASE FROM KERALA SARGALAYA ‘THE ART AND CRAFT VILLAGE’
ourism is recognized as a major global industry today. It is a sizable and complex industry. In last 40 years, tourism has seen rapid and continuous growth. All governments mostly due to profit motives have seldom questioned the desirability of tourism. However, local communities due to some negativ...
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| Format: | Printed Book |
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International Journal of Applied Services Marketing Perspectives
2014
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| Online Access: | http://10.26.1.76/ks/005547.pdf |