טוען...
RESPONSIBLE AND PARTICIPATORY TOURISM MODEL: A CASE FROM KERALA SARGALAYA ‘THE ART AND CRAFT VILLAGE’
ourism is recognized as a major global industry today. It is a sizable and complex industry. In last 40 years, tourism has seen rapid and continuous growth. All governments mostly due to profit motives have seldom questioned the desirability of tourism. However, local communities due to some negativ...
| מחבר ראשי: | |
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| פורמט: | Printed Book |
| יצא לאור: |
International Journal of Applied Services Marketing Perspectives
2014
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| גישה מקוונת: | http://10.26.1.76/ks/005547.pdf |
| סיכום: | ourism is recognized as a major global industry today. It is a sizable and complex industry. In last 40 years, tourism has seen
rapid and continuous growth. All governments mostly due to profit motives have seldom questioned the desirability of
tourism. However, local communities due to some negative social and environmental impacts voiced their concern against it.
Tourism is one of the few sectors where Kerala has clear competitive advantage. Kerala is known for its successful tourism
model that has turned tourism into a driver of economic growth, without compromising on ecological and inclusiveness
concerns. Its tourism model has been hailed worldwide. One of the key contributors to Kerala’s success has been in the
development of tourism products instead of merely destinations. For example, Kerala is closely associated with three major
products namely, Ayurveda, Backwater cruises and beach holidays and now it show cases Responsible and Participative
Tourism. These have been supported by development of subsidiary tourism products such as eco-tourism, adventure and
wildlife tourism.
The purpose of this article is to explain the concept of Responsible and Participative Tourism model and to examine how an
untapped, unexplored and un-noticed place has been converted into a Responsible and Participative tourism destination. The
place being considered here for the study is ‘SARGALAYA’- the art and craft village at Iringal in the Calicut district of
Kerala. The study depended mainly on secondary data and some information has been collected through field visits and
observation. |
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| תיאור פיזי: | Volume 3, Number 1, January – March’ 2014 |