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Handbook of marketing research methodologies for hospitality and tourism/
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|---|---|---|---|
| 020 | |a 9780789034267 | ||
| 082 | 0 | 0 | |a 910.688 |b P7 |
| 100 | 1 | |a Nykiel, Ronald A. |9 38040 | |
| 245 | 1 | 0 | |a Handbook of marketing research methodologies for hospitality and tourism/ |c Ronald A. Nykiel. |
| 260 | |a New York: |b Routledge, |c 2007. | ||
| 300 | |a xi, 364 p. : |b ill. ; | ||
| 504 | |a Includes bibliographical references (p. 345-347) and index. | ||
| 505 | 0 | |a Pt. I. Research and methodologies -- Ch. 1. Defining marketing research, market analysis, and applications -- ch. 2. Primary and secondary research data -- ch. 3. Qualitative research -- ch. 4. Quantitative research -- Pt. II. Market analysis and assessment -- ch. 5. Integrative research -- ch. 6. Analyzing research findings and data -- ch. 7. Location analysis and site evaluation -- ch. 8. The design and components of a feasibility study -- ch. 9. Market assessment for development planning -- ch. 10. Assessing focal points and intuitive techniques -- Pt. III. Marketing research applications -- ch. 11. Marketing research and testing -- ch. 12. Applying research to marketing strategy selection -- ch. 13. Applying research to brand strategy -- ch. 14. Applying research to pricing strategy -- ch. 15. Applying research to customer service and quality initiatives -- Pt. IV. Planning and communications -- ch. 16. Preparing a research-based business review -- ch. 17. The strategic marketing planning process -- ch. 18. Effective presentation and communication of research findings -- Appendix I. Marketing intelligence information sources -- Appendix II. Marketing-related associations -- Appendix III. Top fifty U.S. research firms and web sites -- Appendix IV. Top twenty-five global research organizations and web sites. | |
| 650 | 0 | |a Hospitality industry-Marketing-Handbooks,manuals,etc. |9 38102 | |
| 650 | 0 | |a Tourism-Marketing-Handbooks,manuals,etc. |9 38103 | |
| 856 | |u https://books.google.co.in/books?id=05LjPDRSSGkC&printsec=frontcover&dq=Handbook+of+marketing+research+methodologies+for+hospitality+and+tourism+/&hl=en&sa=X&ved=0ahUKEwj_2YLMyqfOAhWGr48KHYxPC4YQ6AEIKzAA#v=onepage&q=Handbook%20of%20marketing%20research%20methodologies%20for%20hospitality%20and%20tourism%20%2F&f=false | ||
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| 952 | |0 0 |1 0 |4 0 |6 910_688000000000000_P7 |7 0 |9 72837 |a MGUL |b MGUL |c GEN |d 2016-01-19 |e Calicut Book Distributors Bill No 009813 Date 30-12-2015 |g 5323.94 |l 0 |o 910.688 P7 |p 53737 |r 2016-03-11 |y BK | ||