NEED TO SHIFT FROM NETWORK CENTRIC BUSINESS TO CUSTOMER CENTRIC CELLULAR SERVICE

Míreanna Comhchosúla

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• Customer centric selling /
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  Foilsithe: (1985)
• Customer-centric business model: an introduction /
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  Foilsithe: (2007)
• Competitive advantage of customer centricity /
  le: Parniangtong, Sathit
  Foilsithe: (2017)
• Customer-centric marketing: supporting sustainability in the digital age
  le: Richardson, Neil
  Foilsithe: (2015)